Marketing your business on a limited budget is completely possible. You just need to get creative and think out of the box.
– Socialize on social media.
Popular social media channels include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google Plus and Snapchat. Each of these social media platforms are unique in its own right and require unique ways of engagement. Rather than try to master it all at once, choose a few you like and try to master those first.
– Create valuable content.
Not only do potential customers love great content, but so does Google. There are many ways to share information — blogging, creating videos, hosting podcasts, designing infographics or submitting articles to online authority sites. Not only do you gain authority as an expert, but you also get free traffic. You can also offer to be a guest blogger for another complementary website or be interviewed on a podcast.
You don’t always have to produce the content yourself. You can hire freelance writers, graphic designers and personal assistants. If you run out of ideas, you can repurpose old content and give it a new spin.
– Contests and giveaways.
Everyone loves free gifts! Give away desirable or fun items to gain goodwill, build brand awareness and connect with potential customers. They don’t need to be expensive. Things such as online ebooks, white papers and checklists don’t cost you anything but your time.
– Leverage New advertising channels.
Conventional advertising mediums such as TV, radio and newspaper ads can be extremely costly and hard to measure effectiveness, but online advertising can be cheaper and more targeted. Popular options are Google Pay Per Click ads and Facebook ads. Also, don’t forget to list your business in free online directories like Google Business for Google Maps and Yelp.
You also can promote your latest products and services through these free or cost effective methods:
- A caller tune that plays your promotions while customers are on hold.
- Window decals advertising your latest offer if you have a retail shop.
- Car magnets and bumper stickers displaying your advertising while you drive around town.
- Advertising on email signatures or letterheads.
- Sending special holiday discounts, birthday coupons and surprise rewards to your mailing list.
– Help yourself by helping others.
All your marketing should be of some use to your audience. There are many ways that you can make your marketing efforts a welcome intrusion rather than an annoyance to your audience.