A strategy is a carefully planned and well-thought-out approach or set of actions designed to achieve specific long-term goals. It involves making decisions on how to allocate resources, compete in the industry, and position itself to achieve sustainable competitive advantage. A business strategy takes into consideration various factors such as market dynamics, customer needs, competition, internal strengths and weaknesses, and external opportunities and threats. It guides the overall direction of the company and outlines the steps and tactics required to attain its objectives.
Here are 5 marketing strategies you should try

1] Target audience research: This research is a structured process of gathering and interpreting information and data about the people most likely to consume your product or service. The goal is to identify the unique and common characteristics. it is a way of understanding your target audience’s needs and preferences to effectively tailor your marketing effort

2] Content marketing: Content marketing is the creation and distribution of helpful, relevant content (like blog posts, videos, emails, social media posts, and infographics) for target audiences with the aim of maintaining or increasing interest in your brand.

3] Unique value proposition: In business and marketing, the UVP (unique value proposition) is a statement that clearly tells your potential customers how they will benefit from your offer, how your products or services will address their needs and solve their problems, and what makes your offer different from the competition.

4] Search engine optimization: SEO is about making improvements to your website’s structure and content so your page can be discovered by people searching for what you have to offer, through search engines.

5] Analytics and data analysis: Regularly monitor and analyze marketing metrics to measure the effectiveness of your strategies and make informed adjustments.