Businesses utilize a variety of marketing methods to sell their products or services and reach their target audience. Here are some examples of common styles of marketing: Search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, influencer marketing, and online advertising are all examples…
A detailed marketing plan can guide your efforts, target the correct audience, and produce substantial results whether you're establishing a new firm or revamping your old marketing strategy. We'll lead you through the important steps to creating an effective marketing plan in this beginner's guide. Establish Your Business Objectives: Begin…
Define Your Audience: Clearly identify your target audience and understand their needs, interests, and preferences. This knowledge will guide your content creation process, ensuring that you deliver relevant and valuable information. Set Clear Goals: Define the objectives you want to achieve with your content. Whether it's to educate, entertain, inspire,…
Content marketing is a valuable strategy that can help businesses effectively reach and engage with their target audience. There are several reasons why businesses should consider content marketing, including: Build brand recognition: You can make your company more well-known to your target market by producing and disseminating useful and educational…
WHAT IS BLOGGING? A blog is an online journal or diary that can be created only for personal use and restricted to the owner or a certain range of users. A blog post is a unique article of content about a specific subject. Outlining the goal you want to achieve…
On Monday 6th of March 2023, SME100AFRICA X AXAMANSARD held their digital marketing course for women in commemoration with the international women’s day at the mansard place Victoria Island , Lagos. The marketing course started with the Rotimi Peters (Operations Head Sme100Africa) making an opening speech and Mr Olusesan Ogunyooye…
Content marketing is reinventing the concept of strategic marketing, Content marketing has evolved in many ways and has also become a norm in the digital aspect of marketing. This article is designed to educate readers on the concept of this form of marketing. WHAT IS CONTENT MARKETING? Content Marketing is…
Most potential candidates will Google your company before making a decision. Fortunately, you can use your website to attract skilled employees by offering specific information, such as: A content strategyProper SEOCompany detailsAvailable jobsMethods of contact Content and SEO will boost search results while introducing your team increases engagement. You can…
When it comes to marketing your brand, there are many different concepts and philosophies that you can follow in order to increase your chances of success and drive more sales. Some companies will place a heavy emphasis on social media, while others may focus on traditional approaches such as television,…
Many business owners still don’t quite realize the power of Instagram as a tool for helping grow a business, and that’s a strategic error that is allowing their competitors to dominate them on the world’s fastest-growing social media network. In case you still need a reason for your business to…
