Content marketing is reinventing the concept of strategic marketing, Content marketing has evolved in many ways and has also become a norm in the digital aspect of marketing. This article is designed to educate readers on the concept of this form of marketing.

WHAT IS CONTENT MARKETING?

Content Marketing is a marketing strategy that uses relevant articles, videos, podcasts and other media to attract and engage an audience. This strategy builds and raises brand awareness that keeps your company on the top of the product chain when the time for purchase comes.

Content Marketing is the creation and distribution of relevant, useful content to current and potential customers such as blogs, newsletters, white papers, social media posts, emails etc. When done correctly, this content conveys and demonstrates that the company values the people to whom it sells products and services to. Content Marketing is a long-term strategy that focuses on developing a strong relationship with your target audience by providing them with high-quality, relevant content on a consistent basis.

WHY CONTENT MARKETING?