CREATIVITY AND ITS IMPORTANCE IN THE WORK ENVIRONMENT

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It’s no secret that 21st-century organizational leaders must deal with and respond to increasingly complex organizational issues.

These issues and problems can sometimes be resolved by following a standard formula or set of actions, such as rigorously analyzing the circumstances and drivers, applying logic to determine a course of action, or simply doing what has been done before. Other times, particularly when the issue is something the organization hasn’t faced before, genuine innovation is needed to solve problems and satisfy stakeholders.

BENEFITS OF CREATIVITY IN THE WORK-PLACE

DISCOVERS FRESH OPPORTUNITIES

The use of creative thinking approaches pushes people to reconsider how they approach or complete jobs. They may discover unanticipated chances and solutions when they apply their imagination to alternate tactics or strategies. They are still capable of doing anything just because they haven’t done it previously.

ENCOURAGES CREATIVITY.

The process of presenting and utilizing novel concepts or ideas is known as innovation. To create something new, people can view situations from a variety of angles thanks to creative thinking. Businesses may create interest for their products and set themselves apart from rivals by encouraging innovation both internally and externally.

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INCREASES TEAMWORK

Team members and leaders must accept and listen to one another in order to collaborate effectively. Those that employ creative thinking tend to be more flexible and open-minded, which makes them more eager to explore other people’s ideas. Hearing those views might also lessen the severity of our judgment. The ensuing brainstorming may lead to the pursuit of more ideas of higher quality and quantity.

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