Lanre Aina spoke passionately about business positioning through content and story telling on the weekly radio show Business Connect brought to you by 100Talks and hosted by Pelumi Folorunsho on MetroFM 97.7 every Wednesday by 9am. He shed light on the fact that digital assets are a strong way to connect with your target audience and ensure that there is still a level of appreciation for what you do and what your business stands for asides the messages that just “SELL SELL and SELL”!

Lanre Aina is a Lagos-based media entrepreneur. He is the co-founder of Content Garage – a video production company that focuses on building high-quality but affordable video content for SMEs and large brands across Sub-Saharan Africa. Over the last three years of leading Content Garage, he has worked on at least 35 digital commercials for some of the top brands in Nigeria. For example, Samsung, MTN, Google, Facebook, Nestle, Wikipedia, Access Bank and Diageo – helping these businesses actualize new ways of engaging with their customers through compelling digital storytelling.

Before Content Garage, Lanre worked at Google as a Brand Activation Lead, where he supported both the Nigeria and Kenya markets helping large brands to develop effective digital strategies and integrated experiential marketing using online video.
In his earlier days at Google, he worked as a Business Development Analyst, where he ran point supporting Google’s online publisher community as well as launching and growing YouTube’s content partnerships in Nigeria.

Today, he is focusing his attention on sports-media, using his experience at Google and Content Garage to build an African-focused sports entertainment venture, ATHLST Inc. – a digital sports studio that helps African athletes to publish their own
stories. Lanre is also passionate about social enterprise. He served as a founding member of Harambeans – an African entrepreneur alliance founded by his good friend, Okendo Lewis-Gayle. In his spare time, he volunteers his skills supporting peer mentorship and youth-focused career advisory programs in Lagos.

He is a graduate of Computer Engineering, with an advanced degree in Telecoms Systems Management from Northeastern University, Boston. Lanre is happily married to his best friend, Tele, and they live in Lagos with their two sons, Akinolu and
Tamilore.

A little thing to note about Content Garage is that you wouldn’t find the word “small” in their vocabulary. There is no such thing. No work is small. No client is small. No idea is small. They put in the same amount of effort into every project irrespective of size or status. As a matter of creed, they look forward to our clients inspiring us via their briefs and jobs as much as they hope to inspire them with our solutions and output. They find nothing more rewarding than knowing that their clients understand that they are as passionate about their success as much as they are.

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