The Google Digital Marketing Training in conjunction with SME100 Nigeria is a platform that brings together aspiring and existent fashion entrepreneurs to come and get knowledge on how to be leverage technology and digital marketing for their businesses.

Yearly SME100Nigeria holds a series of Digital marketing training across the Nigeria to equip young micro, small and medium business owners with skills to create and execute digital marketing strategies for their enterprises. Business owners and entrepreneurs would learn how to expand their network and how to develop the perfect strategy to acquire new customers. The program line included practical sessions, one on one sessions, tea breaks, lunch with the facilitators and networking opportunities.

The Digital marketing training course which was targeted at Small and Medium Scale Entrepreneurs, Self-Employed Individuals, Working Professionals, Professional Artisans, Freelancers and Business Owners widely aimed at equipping them with useful Technological and e-Business knowledge that will improve their business, employ-ability and productivity in the work and business place.

This program assisted to provide them with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers.