Most influencers and businesses are popular on only one or two social media platforms. Once you have selected your channels, you need to either create new profiles or optimise your existing ones. 

Here are some of the things you can do to optimise your profiles:

Switch to a Business Account

If you intend to become an influencer, you need to switch to a business account as that opens up a lot more options. Most platforms like Instagram, Twitter, and Facebook have the option to create a business account in the profile settings.

Create an Engaging Bio

Your bio is the first thing someone sees when they visit your profile and is therefore an important part of making a great first impression. Your bio should be able to tell your story in an engaging manner. It should also provide all pertinent information about you like your full name, location, contact details, and areas of expertise. 

Add a Profile Picture and Cover Photo

You also need to add a profile picture and a cover photo for your profile as they are also important components of your personal brand identity. People often recognize a social media profile by the profile picture, so you need to carefully select a picture. Also, make sure that your face is clearly visible and the picture quality is good.