On Saturday 27th of March, Sme100Africa and 100Women in partnership with Axa Mansard held the first day of two virtual digital marketing training for women. This event is held annually in Commemoration with the International Women’s Month in order to further equip women with adequate resources to succeed in our technology age and aftermath of the pandemic on many businesses, the training gives them an avenue to learn for free and connect with other entrepreneurs.

The Digital marketing training course which was targeted at Small and Medium Scale Entrepreneurs, Self-Employed Individuals, Working Professionals, Professional Artisans, Freelancers and Business Owners widely aimed at equipping them with useful Technological and e-Business knowledge that will improve their business, employability and productivity in the work and business place.

The speaker was Koforowola Akingbola, Head of Digital Marketing & Sales at Axa Mansard. Kofo gave a very unambiguous yet extremely informative approach on the present digital market, the various skills and a general overview of what is expected of anyone delving into it to know, learn and put to practice in order to achieve positive results. Kofo also gave many practical examples, answered the questions of the participants on how to apply this knowledge personally to their businesses and he followed up with tips on how to effectively run a business online, what to look out for and what the focus of the entrepreneur should be on.

Yearly SME100Nigeria holds a series of Digital marketing training across the Nigeria to equip young micro, small and medium business owners with skills to create and execute digital marketing strategies for their enterprises. Business owners and entrepreneurs would learn how to expand their network and how to develop the perfect strategy to acquire new customers.

The next day of the training will be this Saturday 3rd of April, 2021; the speaker will be going in-depth on digital marketing and various other important aspects and tips to navigate it adequately. register using this link https://bit.ly/3ltfYlt and join in to learn much more about how to get your business into the digital space and make it work to your advantage.