Sony launches new features to allow artistes take charge of their earnings

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The Cash Out element allows the artists greater control over their money.

Sony Music Entertainment Africa has launched two new features – Real Time Earnings and Cash Out.

The features, present on the Sony Music Artist Portal, will allow their artistes to take charge of their earnings, viewing and withdrawing faster than ever before.

The Real Time Earnings element of the Sony Music Artist Portal works real-time anywhere and anytime provides artistes with immediate updates about their global earnings and account balances, and also gives them insights into their earnings trends.

In addition, the portal provides artists exclusive access to performance data and insights from digital services like Apple Music and Spotify, with a pointer on consumption patterns on a daily basis so they get analytics and insights into their fanbase preferences.

The Cash Out element allows the artists greater control over their money, with access to request a withdrawal of all, or part of their payable balance. No hidden fees or charges are incurred during such withdrawals.

According to Sean Watson, Managing Director of Sony Music Entertainment Africa, the new features provides artists the freedom and control they need over their earnings in times like this.

“The high level of transparency and efficiency in these tools is aimed at making doing business between us clearer, faster, simpler and more direct for our artists and partners and it comes at a time when we all need as much of that as we can get,” he said.

SMEA Promotions manager, Sivuyise Mfenyana, stated that the artists can access these functions and the data insight by downloading the Sony Artist Portal App from either the iOS or Google Play stores.

This is coming shortly after Sony Music Entertainment Africa (SMEA) and Celebrity Services Africa (CSA) entered a partnership to jointly develop new talents and facilitate existing artiste-brand opportunities on the continent.

With the partnership, Nigerian artists like D’banj previously on CSA’s roaster will get to benefit from these new features. Other talents on their roaster includes NBA basketball player, Emmanuel Mudiay, Kwessta, Mlindo, Ndiovu Youth Choir, D.J. Maphorisa.

Emerging technologies such as these are expected to revolutionise the way the music business industry operates, over the coming years.



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