If you’re an entrepreneur, here are six ways to use media appearances to build a personal brand that stands out and creates trust with your audience. 1) Be seen as an expert The question every startup faces when building a brand is how do we tell our audience we are…
Twitter is now complying with India’s new IT rules, New Delhi told a court Tuesday, in a move that is expected to ease months-long tension between the American social media network and the government of the key overseas market. A lawyer representing the Indian government told the Delhi High Court that…
Social media marketing is a prominent part of marketing in our ever growing digital age and every business especially small businesses should adopt this measure to go that extra mile in developing a closer relationship with their target audience and present customers. Here are ways small businesses can use social…
Social media marketing is something that everyone is doing now. Be it an established business or a small local business. Everyone wants to jump on the bandwagon of making their brand presence felt on social networks. The simple reason being; that’s where the crowd is. However, there are some common…
Facebook has unveiled an initiative known as”SheMeansBusiness” to train female entrepreneurs in Nigeria. Facebook’s Public Policy Director, Africa, Ms Ebele Okobi, said at the launch of the initiative, in Lagos, that it was designed to inspire women to start and grow their own businesses. Okobi noted that a recent study…
Social media giant, Facebook has stressed the importance of digital platforms for the growth of Small and Medium Scale Enterprises (SMEs) in Nigeria. It claimed in that the platform has increased profit for users. This is even as the Vice President, Prof. Yemi Osinbajo met with Facebook Chief Operating Officer,…
Many businesses are focused on targeting the younger and more technologically savvy generation, but many businesses are becoming aware of the older generation that is becoming social media and internet savvy as well, so why not target them as well? Targeting them may be a bit difficult because you may…
Facebook today launched its Nigerian SME Council, the first to launch on the continent, and part of Facebook’s ongoing commitment to help support small and medium sized businesses throughout Africa. The Nigerian SME Council brings together Facebook Africa’s SME team and Nigerian business owners from a range of industries, in…
