TARGETING OLDER DEMOGRAPHICS

Many businesses are focused on targeting the younger and more technologically savvy generation, but many businesses are becoming aware of the older generation that is becoming social media and internet savvy as well, so why not target them as well? Targeting them may be a bit difficult because you may…

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Low-Cost Marketing For The Holiday

Small businesses may have challenges standing out among the big brands during the holidays. Big brands have the financial muscle to spend millions of naira on campaigns, on all available platforms. For businesses willing to think outside the box and do a little legwork, there are a lot of creative…

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