8 BUSINESS EXPANSION TIPS FOR SMALL BUSINESSES

Conduct Helpful Market Research Most big businesses have carved out their own corner of the market. Pepsi, for instance, was losing to Coca-Cola in the soft drinks market until it segmented the market and started focusing on a young, fun-loving demographic. Today many Pepsi ads targeting that demographic feature pop stars…

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Avon HMO Introduces New Health Plans

In a bid to deepen healthcare penetra-tion across the customer divide, Avon HMO, Nigeria’s leading Health Maintenance Company that recently introduced new health plans to leverage  technology and drive affordable and quality healthcare in Nigeria. The new plans which include Life Starter, Couples’ Plan, Life Plus, Premium Life and Boss,…

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