Here are few tips on how SMEs can sustain its business(s).

* Knowing the wants and needs of customers should be of utmost importance for SMEs.

* Knowing the right words to use when communicating with your customers.

* As a small business owner, what value are you offering to customers. As it stands, value is only why a customer will buy from you and why that same customer will patronize you again.

* SMEs and customer relation should be intact. It shouldn’t end after a customer purchases a product. Stay in touch via newsletters, feedbacks etc.