A small medium enterprise (SME) is a business with revenues, assets, or numbers of employees that fall below a certain level. Whether you are a startup or own a small business that has been around for a while, your ability to promote the values of your products or services will go a long way to determine your appeal to the consuming public and inevitably, your profitability.

The SME100 Africa happens to be one of the few enterprise development hubs in Africa partnering with other organizations to provide early-stage[sme] business support programs, visibility, and initiatives to thousands of Nigerian startups. Here are a few ways to improve online visibility as an SME

Create a Google business profile

The first step you need to take to establish an online presence as a local business is to create a Google Business Profile. This has become one of the most effective free marketing strategies because it allows your business to show up on Google Maps, the local section of Google search, and the right-side knowledge panel for branded searches.

Social media

For a business to survive the fierce competition, it has to master the art of using social media. The SME100AFRICA is s go-to plug for your social media presence, they help in making you and your small business get the perfect online visibility it deserves Remember that Increasing your social media presence through engaging content creation is a great way of building a community online. We have a radio show that would help in marketing your business on air just so people could be more aware of the part of business you have chosen. This also helps to express your brand’s personality and build trust with your audience. it has been proven that traditional media have an online presence with large followers. Putting advertisements on the platforms, either through the print versions or online will enable you to promote your products to a large audience.

Email marketing plan

Email marketing is an effective tool that can get new visitors engaged with your business. It can also help maintain relationships with your existing customers. Even though email marketing is not new, it still ranks as one of the most reliable ways to achieve a strong return on your marketing investment. To effectively deploy email marketing, ensure that your messages encourage your readers (potential customers) to take action. The ultimate goal is not to only inform your would-be customers, but to condition their actions and sway loyalty towards your products and services.